Who We Are

Fueled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

The PR & Influencer Relations Assistant Manager will support the development and execution of strategic PR and influencer marketing initiatives to enhance brand awareness, engagement, and growth for KAYALI on a global scale. This role requires a motivated and detail-oriented individual with a passion for beauty and fragrance, strong communication skills, and a collaborative mindset.

Essential Duties and Responsibilities

· Assist in the development and implementation of global PR and influencer strategies aligned with KAYALI’s marketing calendar and brand objectives

· Contribute to achieving strong global Earned Media Value (EMV) across influencer and media channels

· Monitor market trends and competitor activity to support KAYALI’s presence and innovation in the beauty and fragrance industry

· Support the growth and maintenance of KAYALI’s influencer database, identifying new talent and nurturing relationships with content creators

· Help execute influencer campaigns and partnerships that drive awareness, engagement, and conversion

· Track and analyze influencer performance to inform campaign adjustments and improve ROI

· Assist in building and maintaining relationships with key media contacts in the beauty and lifestyle space

· Support the development of press materials including product information, press releases, and brand storytelling content

· Coordinate efforts to secure media coverage including features, interviews, and brand stories

· Help organize and execute PR and influencer events, both online and in person, to support launches and brand moments

· Collaborate with internal teams to ensure alignment and smooth execution of events and campaigns

· Use analytic tools to monitor and report on campaign performance

· Prepare campaign reports with insights and recommendations to inform future strategies

· Work with freelancers and external partners as needed, promoting a collaborative and creative working environment

· Collaborate with global teams to ensure consistent messaging and best practice sharing

· Support with influencer and VIP gifting

· Work closely with our product development team as well as suppliers to develop merchandise for our PR packages

· Assist with influencer outreach

· Support with inquiries and requests received through our inbox

Work closely with our regional market teams to support with influencer activations

Requirements

· Bachelor’s degree in Public Relations, Marketing, Communications, or a related field

· 3–5 years of experience in PR or influencer marketing, ideally within the beauty or fragrance industry

· Strong interpersonal and relationship-building skills

· Analytical mindset with experience in campaign tracking and reporting

· Passionate about the beauty and fragrance industry, with a good understanding of key trends and voices

· Experience with influencer marketing and PR tools (e.g., Brand Watch, Tribe Dynamics, Cision)

· Strong organizational skills with the ability to manage multiple projects at once

· Proficient in Microsoft Office, especially Excel and PowerPoint

· Creative and proactive approach to problem solving and ideation.