Meta Ads Targetologist / Traffic Manager
SF Marketing Agency — Remote, Full-time

About the company

SF Marketing Agency is a B2B marketing agency based in Dubai, serving English-speaking markets and the UAE: performance marketing, automation, and lead generation for SMB and mid-market clients.

What you'll do

• Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients
• Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks
• Manage and optimize live campaigns — testing audiences, offers, and creatives
• Run multiple client accounts simultaneously
• Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM
• Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself
• Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks
• Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations
• Communicate with clients in English on campaign results and strategy

Requirements

• English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking
• 2+ years of hands-on Meta Ads experience (agency experience is a strong plus)
• Proven track record in lead generation
• Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM
• Experience managing several ad accounts at once
• Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation)
• Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer
• Self-driven: you test hypotheses on your own rather than waiting for instructions on every step

Nice to have

• Google Ads / TikTok Ads
• Experience with CRM tools (GoHighLevel or similar), GTM/GA4
• A portfolio with case studies (budget → leads → CPL)

Terms

• Format: full-time, remote
• Rate: $1,200/month + KPI bonuses based on results
• Employment type and payment method — discussed individually