Paid Social Manager (Meta Ads) — Remote

About us

SF Marketing Agency is a performance marketing agency based in Dubai. We run paid social, automation and lead generation for B2B and B2C businesses (SMB and mid-market) in the UAE and English-speaking markets.

We're looking for someone who wants to work hard, learn fast and get very good at Meta Ads, inside a team that uses AI in its daily work.

What you'll do

• Set up and launch Meta Ads (Facebook/Instagram) lead generation campaigns for agency clients

• Run 5+ client ad accounts at the same time

• Check ad accounts daily: budgets, statuses, policy flags and restrictions, account health

• Manage and optimise live campaigns: test audiences, offers and creatives

• Track and analyse CPL, CPQL (cost per qualified lead), CPA (cost per acquisition / order), CTR and CPM

• Prepare performance reports for the internal team

• Brief designers and copywriters on creatives, and edit or assemble simple creatives yourself

• Use AI tools every day: creating and testing creatives, writing ad copy, analysing data, automating routine tasks

• Set up Meta Pixel, Conversions API and UTM tracking

Requirements

• English: Upper-Intermediate (B2) or above, written and spoken

• 2+ years of hands-on Meta Ads experience in lead generation (agency experience is a strong plus)

• Case studies that prove your results: ad spend → leads → CPL/CPA

• You've brought down CPL or CPA on live accounts, and your case studies show how

• Experience running 5+ ad accounts at once

• Hands-on setup of Meta Pixel, Conversions API and UTM tracking

• Hands-on use of AI tools (ChatGPT, Claude or similar) for creatives, copy, analysis and automation

• Design skills: comfortable in Canva, Figma or Photoshop, with a good eye. You can fix a creative yourself or give a designer clear feedback

• Self-driven: you test ideas on your own and don't wait for instructions at every step

Nice to have

• Google Ads or TikTok Ads

• CRM tools (GoHighLevel or similar), GTM, GA4

Terms

• Full-time, remote

• Working hours overlap with Dubai (GMT+4): you must be based between GMT+1 and GMT+7

• Pay: base from $1,200/month + performance bonus tied to client results (CPL/CPA targets) + quarter bonus for company targets.

• Employment type and payment method: discussed individually

How to apply

• Everything in English. Applications in any other language will not be reviewed.

• Your CV

• Your case studies (ad spend → leads → CPL/CPA)

• A short note: why you, and which accounts you run now