Job Summary

We are looking for an experienced and results-driven E-Commerce Manager to oversee and grow our online sales channels. The role will be responsible for managing e-commerce platforms, developing digital sales strategies, optimizing the customer journey, and driving revenue and profitability.

The ideal candidate should have strong knowledge of e-commerce operations, digital marketing, marketplace management, website merchandising, analytics, and customer experience.

Key Responsibilities

• Develop and execute the overall e-commerce strategy to achieve sales and profitability targets.
• Manage day-to-day operations of the company’s e-commerce website and online marketplaces.
• Maintain product listings, descriptions, pricing, images, inventory, promotions, and product categorization.
• Monitor website performance, conversion rates, traffic, average order value, and other key KPIs.
• Plan and execute online promotions, campaigns, seasonal offers, and product launches.
• Work closely with marketing teams to coordinate SEO, paid advertising, social media, email marketing, and other digital campaigns.
• Optimize website navigation, product pages, checkout process, and overall customer experience.
• Analyze sales and customer data to identify trends, opportunities, and areas for improvement.
• Manage marketplace accounts and ensure compliance with marketplace policies and requirements.
• Coordinate with inventory, warehouse, logistics, and customer service teams to ensure smooth order fulfillment.
• Monitor stock availability and work with relevant teams to minimize out-of-stock situations.
• Track competitors, market trends, pricing, and promotional activities.
• Prepare regular e-commerce performance reports and provide actionable recommendations to management.
• Manage relationships with technology providers, agencies, marketplaces, and other external partners.
• Identify and implement new tools, technologies, and processes to improve e-commerce performance.
• Ensure online content, pricing, promotions, and brand presentation are accurate and consistent.
• Manage the e-commerce budget and monitor return on investment (ROI).

Key Performance Indicators (KPIs)

• Online sales revenue and growth
• Gross margin and profitability
• Website conversion rate
• Average order value (AOV)
• Customer acquisition cost (CAC)
• Return on advertising spend (ROAS)
• Website traffic and engagement
• Cart abandonment rate
• Customer retention and repeat purchase rate
• Marketplace performance
• Order fulfillment and cancellation rates

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field.
• 3–5+ years of experience in e-commerce, digital retail, or online marketplace management.
• Experience managing an e-commerce website and/or major online marketplaces.
• Strong understanding of digital marketing, SEO, paid advertising, CRM, and online merchandising.
• Experience with e-commerce platforms such as Shopify, Magento, WooCommerce, or similar systems is preferred.
• Strong analytical and problem-solving skills.
• Proficiency with Google Analytics and reporting/BI tools.
• Excellent communication, organizational, and project management skills.
• Strong commercial awareness and understanding of online customer behavior.
• Ability to manage multiple projects and work effectively with cross-functional teams.

Preferred Skills

• E-commerce platform management
• Marketplace management
• Digital marketing
• SEO/SEM
• Website merchandising
• Google Analytics
• CRM and email marketing
• Conversion Rate Optimization (CRO)
• Data analysis and reporting
• Inventory and order management
• Budget and P&L management
• Strong leadership and team-management skills